Lightness of Light: Fall Winter 23

by Alyssa Deme

Lightness of Light released June 30th, 2023, as the ninth campaign by Envy Hills for the Fall Winter 23 collection by Marco Cervantes. Following a recurring theme from previous campaigns, it implements a sense of religion into its message. This time portraying light as a form of faith and hope. 

"Found through the experiences lived in the environment around us. Visibly found everywhere, it constructs to each, a perception that defines the way we understand and live. The guidance to most, darkness for some. All ultimately facing the lightness of light." 

Lightness representing good, we can find through experiences lived, either good or bad. Memories where we've been able to identify the light or good, are those that construct who we are as people. They shape the way we perceive people, actions, and emotions.

Light serving as guidance to those lost. It allows us to reflect upon our ways of living. Rejected by some, they find themselves in darkness unable to fulfill and understand. Regardless of the path chosen we all eventually face the inevitable and even then the light will be found.

  

Technical Details:

Creative concept design & manufacturing took place both in El Paso, Texas and Los Angeles, California.
Fall Winter 23 Delivery 01 introduced seven new garments. All featuring our classic logo, embroidered on the left chest or center chest. All featuring our signature sleeve stitch. 
Delivery 02 introduced the first zip-up hoodie. All featuring our classic logo and signature sleeve stitch.
Delivery 02 also introduced a new garment dyed and distressed color-way, Botanical

 

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